Why engage Manda?

We've Been There

We are successful entrepreneurs who get entrepreneurs and have had several lucrative exits.

Market Focused

We specialize in technology and marketing services where we have industry expertise and contacts.

SME Friendly Fees

Low overheads and streamlined methodology translate into the industry’s lowest fees.

Buy and Sell Side

We represent the seller to a strategic buyer, as well as buyers who are looking for strategic acquisitions.

We have the experience to guide you through your strategic exit

Leadership with the network and knowledge to help you realize your company’s full potential

Manda offers the following to both buy side and sell side

Strategy

Developing overall strategy and positioning.

Targeting

Segmenting and prioritizing prospective targets.

Collaterals

Creating teaser sheet, MNDA, and sales deck.

Prospecting

Reaching target companies anonymously.

EXTRANET

Virtual data room for secure document handling.

Negotiation

Optimizing deal terms through expert negotiation.

Legals

Assisting in drafting all legal agreements.

Continuity

Advising post close to mitigate outstanding issues.

Click on photos below to see our reviews

  • Over the course of six months, we went through a very challenging acquisition process. Huge thanks to Jonathan for helping us navigate the turbulence and bring us through the other side with the optimum structure and negotiating strategy. He was a great addition to the team and we wouldn’t have been able to move forward without his guidance!

    Jeff Mann, Learncology
  • It has been a real pleasure working with Jonathan as we explored the opportunity of selling our company. He provided a strategic framework that allowed us to be proactive versus reactive, and he ensured that we stayed focused as we evaluated various opportunities. Perhaps most important was his leadership, guidance and support that ultimately led to a successful acquisition!

    Larry Filler, Boire Filler Group
  • Jonathan critically evaluated my business, developed a strategy targeting prospective strategic partners, and provided a methodical approach to achieving the goal. He built relationships with relevant industry players, negotiated adeptly, and my company was acquired based on his efforts. Most importantly, Jonathan taught me lifelong lessons along the way given his vast experience and supportive nature. Thank you doesn’t begin to recognize the value Jonathan provided.

    Paul Kalra, Hospital Connection
  • What a wonderful and worthwhile experience to have partnered with Jonathan in a successful business venture.  His tenacity and exceptional insight helped us build a great company. We sold it for almost 20 times our original investment, in just 4 years. It doesn’t get any better than that!

    Ron Fehler, Uthink
  • I brought Jonathan into my company to help me work through my business strategy for AskingCanadians and my data products. Jonathan has an incredible knowledge of the data industry and he helped me to articulate my vision for AskingCanadians. It was a pleasure working with him.

    Adam Froman, Delvinia
  • Jonathan is my advisor through the MaRS Discovery District and has been an invaluable resource to me. Having built and sold successful businesses, he brings a tremendous amount of academic and real world knowledge to the table. He is able to harness this experience to produce analysis and insights I could never come to on my own. In particular, he brings expert knowledge to the areas of data monetization, strategy, and marketing -- but has also been invaluable in all other aspects of the business. Jonathan has passion and enthusiasm at every meeting and has been extraordinarily generous with his time.

    Kevin Ali, Fresh Space
  • Jonathan is an established business leader in the marketing community and serial entrepreneur with an unparalleled track record of success. He has started companies, consulted with companies and turned around companies across the many years that I have known him as a marketing colleague and business partner. He is valuable at optimizing a company’s assets and developing high growth revenue streams. Consultative, highly personable and resourceful with deep relationships Jonathan is visionary with a business acumen that would be an asset to any organization in startup, growth transition or other.

    Tony Rizzuto, iCom
  • Jonathan is a pleasure to work with and has a keen business sense. His pragmatic and calculated approach is refreshing and he sees the future potential in business situations. You can't go wrong having Jonathan work with your business.

    Dan Cadieux, infoUSA

Jonathan Latsky

Jonathan offers extensive experience in creating value in marketing services and technology companies and realizing that value through strategic exits. He began his career launching a company that offered custom databases to marketers, which he successfully sold. In 1991, he founded Syntony Marketing Inc., a database services company serving the North American direct marketing community. After six years of 100%+ annual growth, Syntony was sold to InfoUSA and Jonathan became Canadian President. In 2004, Jonathan acquired Uthink, an online marketing and market research company targeting the student demographic, which he sold in 2008. In the first two years, Uthink went from a loss to 7-figure profitability. He served as Director of the Canadian Marketing Association, founded and chaired the CMA’s Marketing Technology and Database Intelligence Council, and served on the CMA’s Ethics and Privacy Committee. Jonathan has an MBA from Ivey and is a MaRS volunteer advisor, mentoring local entrepreneurs. Jonathan has since turned his attention to helping fellow entrepreneurs with a focus on identifying, and bringing to a successful conclusion, mutually beneficial exits.

LinkedIn

Boris Nevelev

Boris is a corporate and securities counsel who has extensive experience with structuring, negotiations, implementation, and closing of corporate/commercial transactions. A significant part of his practice has been focused on private M&A transactions on which he acts as counsel to private and public buyers and sellers. While Boris was originally trained at Torys LLP, he has been an entrepreneur running his own practice for the past 7 years. This experience made him sensitive to the challenges facing entrepreneurs and taught him to approach every aspect of his practice with creativity and flexibility. Boris assists clients at all stages of the M&A process: from pre-sale planning, to due diligence review, to settlement of business terms, to post-closing deal execution. On a deal handled by Manda, Boris may act as overall deal counsel, resolve contentious issues requiring in-depth expertise or simply provide a second opinion. Boris has a broad network of tax, valuation, and dispute resolution advisors, at firms large and small, who can be called upon to provide specific technical expertise to Manda’s clients as needed. Boris is a graduate of the University of Toronto law school.

LinkedIn

LATEST NEWS

FEATURED MANDATE

EXPERIENTIAL MARKETING FIRM

This Canadian-based “Company” has successfully developed a highly targeted community and experiential marketing platform that connects 3 stakeholder groups – food and drink lovers, restaurants, and lifestyle brands, capitalizing on the emerging trend of experiential food entertainment.

For food loving consumers, the Company provides an e-commerce marketplace where users can seek out, discover, and buy unique culinary experiences hosted by top chefs, bars, and restaurants...

Read More

Contact Us

MANDA ADVISORY INC.

10 Montclair Ave Toronto, ON M4V 1W1
416.564.6535
jonathan@mandaadvisory.ca